The first question most people ask at a networking event is “What do you do for a living?” Do you tell them a lame story that hurts your personal brand?
Or do you tell them a rock star career story that enhances your personal brand?
The Rock Star Career Story That Enhances Your Personal Brand
The President of a public relations agency recruited me and I have had the unique experience to work in multiple areas of the agency.
- I have had the opportunity to work for the President of the agency on a daily basis. I helped him build the agency’s brand and his personal brand through social media.
- I built a process that helps C-Level executives find new business opportunities daily. I also help the C-level executives gather research to pitch new business.
- I am currently the only person at the agency to work on the public relations side and the social media side of a well-known personal health care brand account.
- I recently created a blog called Endless Job Offers. The blog discusses how people can create strong relationships in life, business, and social media.
The Negative Version That Would Hurt Your Personal Brand
I am currently an entry-level account coordinator at a public relations agency. I tend to do a little bit of everything.
- I support many different people at the agency and do whatever is needed; a lot of research, errands, PR admin stuff, and new business stuff.
- I send management new business leads that they might be interested in pursuing.
- Recently I have started working on the public relations side and social media side of an account. It has been a difficult transition, but I am starting to get the hang of it.
- I also just started a blog about networking.
Can you see how one story would enhance your personal brand, while the other story would hurt your personal brand?