Enhance Your Personal Brand By Telling A Rock Star Career Story

by JOHN MUSCARELLO / Follow Me on Twitter Here

Your Personal Brand

The first question most people ask at a networking event is “What do you do for a living?” Do you tell them a lame story that hurts your personal brand?

Or do you tell them a rock star career story that enhances your personal brand? Also, how are you presenting yourself? You want to give a great first impression, so if you want to look professional, maybe a uniform with your brand on it would be appropriate? You may want to check out this site to see how this can be achieved, remember you want to make an impression that sticks in their minds, so look professional and tell a good story!

The Rock Star Career Story That Enhances Your Personal Brand

The President of a public relations agency recruited me and I have had the unique experience to work in multiple areas of the agency.

  • I have had the opportunity to work for the President of the agency on a daily basis. I helped him build the agency’s brand and his personal brand through social media.
  • I built a process that helps C-Level executives find new business opportunities daily. I also help the C-level executives gather research to pitch new business.
  • I am currently the only person at the agency to work on the public relations side and the social media side of a well-known personal health care brand account.
  • I recently created a blog called Endless Job Offers. The blog discusses how people can create strong relationships in life, business, and social media.

The Negative Version That Would Hurt Your Personal Brand

I am currently an entry-level account coordinator at a public relations agency. I tend to do a little bit of everything.

  • I support many different people at the agency and do whatever is needed; a lot of research, errands, PR admin stuff, and new business stuff.
  • I send management new business leads that they might be interested in pursuing.
  • Recently I have started working on the public relations side and social media side of an account. It has been a difficult transition, but I am starting to get the hang of it.
  • I also just started a blog about networking.

Can you see how one story would enhance your personal brand, while the other story would hurt your personal brand?

Please leave a version of your rock star story at the bottom. If you need help writing your story I would be happy to help you.

{ 1 comment… add one }

  • Frédéric_dwt

    I just updated my LinkedIn profile after reading your article.

    From my point of view, the idea you show here is very important, but I guess it deserves more explanations. I mean that I expected more details about how to move from the Negative version to the the Rock Star version. Another article on that subject would be welcome (or do you have a reference article of someone else?).

    Keep going with this blog, it is very instructive


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