Enhance Your Personal Brand By Telling A Rock Star Career Story

by JOHN MUSCARELLO / Follow Me on Twitter Here

Your Personal Brand

The first question most people ask at a networking event is “What do you do for a living?” Do you tell them a lame story that hurts your personal brand?

Or do you tell them a rock star career story that enhances your personal brand?

The Rock Star Career Story That Enhances Your Personal Brand

The President of a public relations agency recruited me and I have had the unique experience to work in multiple areas of the agency.

  • I have had the opportunity to work for the President of the agency on a daily basis.  I helped him build the agency’s brand and his personal brand through social media.
  • I built a process that helps C-Level executives find new business opportunities daily.  I also help the C-level executives gather research to pitch new business.
  • I am currently the only person at the agency to work on the public relations side and the social media side of a well-known personal health care brand account.
  • I recently created a blog called Endless Job Offers.  The blog discusses how people can create strong relationships in life, business, and social media.

The Negative Version That Would Hurt Your Personal Brand

I am currently an entry-level account coordinator at a public relations agency.  I tend to do a little bit of everything.

  • I support many different people at the agency and do whatever is needed; a lot of research, errands, PR admin stuff, and new business stuff.
  • I send management new business leads that they might be interested in pursuing.
  • Recently I have started working on the public relations side and social media side of an account.  It has been a difficult transition, but I am starting to get the hang of it.
  • I also just started a blog about networking.

Can you see how one story would enhance your personal brand, while the other story would hurt your personal brand?

Please leave a version of your rock star story at the bottom.  If you need help writing your story I would be happy to help you.

{ 1 comment… add one }

  • Frédéric_dwt

    I just updated my LinkedIn profile after reading your article.

    From my point of view, the idea you show here is very important, but I guess it deserves more explanations. I mean that I expected more details about how to move from the Negative version to the the Rock Star version. Another article on that subject would be welcome (or do you have a reference article of someone else?).

    Keep going with this blog, it is very instructive


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