Actually here is a better question: Are you tired of saying one of the below phrases?
“I feel I can’t build a network because I have little to offer someone.”
“I don’t know what to offer potential network connections. I can’t think of anyone who could help them.”
I have the same feeling at times, when I am reaching out to CEOs and best-selling authors.
I am going to share with you the secret to offering value to your network. It recently earned one of my readers a $5,000 salary bump.
How To Connect With Anyone
Scott reached out to me and asked for advice on two topics:
- How to get traffic to his new website
- Tips for finding a full time job
We setup a phone call and he started telling me what he has tried so far. I gave Adam lots of advice for both topics. As the call was coming to an end, I thought of a resource that would help him with both topics.
Me: “Have you ever heard of Ramit Sethi? He is the founder of IWillTeachYouToBeRich.com”
Scott: “No. I will have to check it out”
Me: Ramit is a master marketer and offers amazing career advice. Make sure you check out his “How to Negotiate Salary” video on Youtube.
Scott: “Thanks for taking time to speak with me and giving me a ton of great advice. I’ll keep you posted on my progress.”
Scott took my advice, did the work, and got results. Two months later I received the email below from Adam:
I want you to notice how I offered value to Adam without:
- Having a job lead for him or being in a position to hire him
- Connecting Adam with anyone in my network
- Rewriting his resume or cover letter
I simply shared a resource with Adam that I knew he would find extremely helpful. Adam did all the work. I just pointed him in the right direction.
Being well-read in your industry is one of the easiest ways to offer value (Click to Tweet)
It’s time for you to take action now! It will take less than five minutes
Instead of thinking “What a great idea!” and marking this article as a favorite to come back to later, I want you to send a helpful resource or article (it could be this post) to someone RIGHT NOW!
In a separate window, open your email and create a new message. Copy and paste the email below. Replace the text in red with your own.
“Subject Line: Amanda, I thought of you as soon as I read this article
I just finished reading an article called “The Complete Beginner’s Guide to SEO.” The article breakdowns everything you need to know about SEO. I remember you telling me how overwhelming SEO was for you and I know you will find the article helpful.
Don’t ask for anything! Simply send a valuable piece of advice without expecting anything in return.
Here are some suggestions of people to email (send it to me if you don’t have any of the below) NO EXCUSES TODAY!
- A colleague
- Your boss
- A friend
- A LinkedIn contact
- Someone you just recently met at a networking event
Please share your results or any questions you have about how to connect with anyone in the comments!
If you liked this post you might also like The Best Way To Stay In Touch With Your Professional Network and How to Create Networking Opportunities at Work