The Ultimate Networking Follow Up Email Cheat Sheet

by JOHN MUSCARELLO / Follow Me on Twitter Here

Don't Forget To Follow Up

When was the last time someone sent you an email that said,

“It was a pleasure meeting you at ABC Networking Event. It’s been a week since the event and I was wondering if you were going to send me more information about your company?”

Following up with new contacts within 24-48 hours after a networking event will make you standout among the majority of networkers.

That is why I created a networking follow up email that you can use after networking events.

I made the mistake of not following up several times when I first started networking. I used to say to myself “I know they’ll contact me.  I gave them my business card and told them a rock star career story that would enhance my personal brand.” As a result, no one ever contacted me.

It wasn’t until I started sending the networking follow up email below that I really started to see results.

Networking Event Follow Up Email

Subject Line: Nice Meeting You At The Social Media Marketing Conference

Hi John,

It was a pleasure meeting you last night at the Social Media Marketing Conference. I remember you said that your company is struggling to get started with social media. I thought you would find this article helpful: “How Any Company Can Get Started With Social Media.”

The company you work for is fascinating and I would like to learn a little more about the role you play at the company. There is a great coffee shop right by your office. Would you be able to break away for 15-20 minutes this Thursday at 2:00 PM? If not, I am also free all day Friday.

Have a wonderful day,

[ois skin=”3″]
Notice I didn’t say:

  • “My company specializes in helping companies get started with social media.”
  • “Please find attached a PowerPoint presentation that shows how my company can get your company up and running on social media.”
  • “I would love to meet with you and your boss and talk about how my company can increase your social media presence.”

The key to a follow up email after an industry conference or event is not to make it about making a sale.  You also need to make sure to stay in touch with your professional network as it grows. 

  • You want to build a relationship with the prospect before you ever start talking about doing business together.
  • By sending a helpful article you are gaining that persons trust and you don’t have a sketchy motive.

Not following up after a networking event will guarantee that you will not get what you want. (Click to tweet)

I want you to do two simple things

  1. Leave a comment at the bottom of this post telling me how following up after a networking event has lead to something great.
  2. Bookmark this article so you can use the template above after you attend a networking event.

P.S. Don’t forget to share this article with your network. Everyone could always use great advice on how to follow up after a networking event.

{ 25 comments… add one }

  • Kathi

    This information is just what I needed… I had been procrastinating after making school calls.. and I have missed the 24 hour mark, but will try NOT to do that again.
    I wish I had more examples of what to write in the Subject Line. Thank you for your timely help!

  • Francesca

    Thank you very much for the excellent article!

  • jak

    wow is all I can to this article…it was such a relieve for me to found something as great as this online….truly you’re ‘saviour’ in this regard. I’ve always had difficulty sending a message after a business card exchange, and this article of yours has just nailed it for me. thanks so much….truly the future belong to the benefacors

  • Fatima

    I never fully realised the potential of networking until recently. After moving to a new country with absolutely no contacts and having to struggle to look for the ideal job, I now try to network as much as I can. Still a lot to learn. I like how you have casually yet smartly composed this email to hit the right note and achieve maximum benefit from the client. Good read!

    • John Muscarello

      Hi Fatima,
      Thank you for leaving such a thoughtful comment. Building relationships with people is the best way to find a job, and it’s how I have found all of my jobs. Please feel free to email me if you ever have any questions!

      • Nish

        Any tips for how to follow up for a reply to this email? What are some good questions to ask if the recruiter gets back to you?

  • shakirah

    its is really an encouraging post thanx.I have also come to learn that only through follow up and networking is when you can get what you want

  • Avi Klein

    Great article, thanks for the advice John!

    • John Muscarello

      My pleasure Avi. Please feel free to email me if you ever have any questions.

  • Phil Watkins

    I enjoyed reading the article and found it quite intriguing. I am interesting in trying out these tactics.

    Thanks for sharing your insights.

    • John Muscarello

      Hi Phil,
      Thanks for your kind words. I would love to hear your results after you use the tips in the article. Please feel free to email me John (at)

  • Nade

    Thanks John for the great advice. I’m impressed by how you engaged your recipient on a personal level. I just hope that I could have come across this cheat sheet earlier. Will definitely read more of your articles!

    • John Muscarello

      Cherenade- Thanks a million for your comment. I am thrilled that you found the cheat sheet help. Please let me know if you ever have any questions.

  • LaWanna Bradford

    This is a fantastic article. It is simple and straight to the point. Business success and progress in life is about understanding and leveraging relationships. When you take a genuine approach in positioning yourself as someone who is truly displays interest in others, the rewards will be great. In fact you will find that without much effort, people will be turning around and asking you, what they can do for you to support you and help you succeed.

  • Marcy

    Great article. Writing someone you just met can be stressful. This is a helpful cheat sheet to use to help reduce the pressure of coming up with something to say.
    I know I definitely learned the lesson of the importance of building a relationship before trying to sell many times over the last few years. If you plunge right into trying to land a client, people get turned off. But I’ve found, just a couple quick emails, establishing friendliness and helpfulness can make a person comfortable and want to hire you quickly.

  • Abby Ecker

    Hi John, this is a great article! Through follow-up, I’ve scored multiple informational interviews that have led to freelance work. Thanks for these tips!

  • Donnamarie

    The fortune is definitely in the follow-up. I work specifically with clients to help them connect with those they’ve met at networking events, seminars, trainings, etc. This is a great post! People are so surprised when I contact them on behalf of my client to meet for coffee. Follow-up really is a lost art. Why bother going to a networking event, if you’re not going to follow up!

    • John Muscarello

      Hi Donna- Thank you for your comment. I agree with you. If people don’t plan on following up after a networking event they should just stay home.

  • Drew Bixby

    All good points and comments. I would add, however, that follow up is more than the subsequent email and a coffee or lunch. It’s what you do over the next few weeks and months which ultimate makes you stand out.

    • John Muscarello

      Thanks for your comment Drew. You are 100% correct. Networking and following up are never a one time thing. You must build relationships over time if you want to build a strong network.

  • Terri K

    Thank you for this cheat sheet. Although I do not need it for networking for Jobs, I do feel it can be applied to any networking event with the right tailoring of the content. I definitely do plan to share it with as many people as I can.

    • John Muscarello

      Hi Terri- Thank you for your comment. The networking cheat sheet can be tailored to be used after any networking event. I really appreciate you sharing the article with your friends.


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